The beginning of the pandemic was scary, but the most frightening part was making some big changes to my business - for about a year, my business was stagnant around 10K months regardless of what I tried. So I knew some big changes needed to be made and it horrified me.
The one thing that helped me move through this and actually DOUBLE my income through a pandemic?
See for the longest time I've had a bit of a superhero complex - "I can do it all" and be everything to everyone. This ended up looking like a nutrition coach that was:
- working with 1-on-1 clients
- running a nutrition coaching course for coaches
- selling e-books and programs
- seminars and packages
This left me scattered and burnt out and constantly convincing people how they could work with me. It was draining.
But after hiring a new business coach Libby for some specific marketing help, she helped me realize what the problem with my messaging and the...
Luke is an international level Powerlifter and personal trainer - I was so PUMPED for him to take the self-guided course because I knew the investment would take him to the next level, both in his business and personally. He was able to use some down time during the COVID-19 shutdown to complete the course and is seeing immediate benefits with his clients. He also used the course content for some small tweaks in his own nutrition taking him to world-record levels of strength (I won't take full credit here because I didn't actually lift the weight, but I feel at least partially responsible hah).
This course was created to take people with a basic understanding of nutrition and human performance and give them the tools and strategies they need to run a fully functioning nutrition...
Saskatoon is home to a thriving health and fitness scene and Supplement World's Josh MacGowan is at the center of it all.
Josh and his team are well-known for their high quality and innovative service in supplementation, but also a knack for bringing together the community.
Josh is very humble, so I wanted to interview him to credit the success of Supplement World, but also to gather insight on what has pushed the needle in their business.
Even before the pandemic Supplement World was adapting to our ever-changing business climate, so it wasn't surprising to see them offering curbside and delivery before businesses were even ordered to shut down.
Watch the full video to hear about Josh's humble beginnings - the guitar teacher/fitness employee infatuated with supplements, to growing a health-store powerhouse, currently sitting at EIGHT stores across Western Canada.
I found our talk really insightful - if I had...
In times of chaos, we question everything.
How do I work in this uncertainty?
Am I truly living my life like I want to?
How will I provide for my family?
I’ve been lucky enough to develop the skills and have the support to create a career that I love.
Everyday I get to educate and help others improve in ways I’m very passionate about.
But it’s even more fulfilling, when you can do this AND provide for your family.
Talking income is something I’ve shied away from in the past - it’s a bit taboo, but it’s important to highlight how you can turn your passion into a career, while still providing for your family.
The first time I made $10,000 in a month was April 2016. It’s been a full 4-years since then, but I’ve gained a lot of insight into how this is possible and how to repeat it.
Here are three things I’ve found to be COMPLETE GAME CHANGERS when it comes to levelling up your business...
It’s taken me years, but I’ve finally crafted a career that I LOVE.
I am very lucky - most people never get to live out their dreams. and even less likely, make a living doing it.
Reflecting on my path, I’ve distilled my love for this career to three rewarding principles and why transitioning into weight loss and nutrition coaching is the right career move to you.
It all comes down to passion, helping people and flexibility.
Do you ever sit up at night wondering why work a job you hate?
I completely understand this - I was on a path to working in an area I didn’t LOVE and I dreaded it.
My first degree was in Chemistry. My classmates were so intrigued in synthetic chemistry and just geeked out with it.
This made me lack focus and had no exit plan and it made the process really tough.
I’m surprised I got through it, but I was surrounded by some good people that helped me through...
Looking back on this Easter Monday, I'm realizing I've worked a lot of holidays and basically in non-traditional ways, like from home, but also the truck, hotel room, coffee shop, and currently the garage, since 2015.
Setting yourself up for success in these scenarios is more than just "Should I shower today?"
Here's what I've discovered works best when trying to work from home:
Just because you don't have a task master, doesn't mean you are off the hook! To be productive, set a routine around when you will work and what that will look like. Be specific.
I like to tick off a lot of small around the house tasks before I start - helps build momentum and start the day off right.
Structure is the antidote to chaos.
2) Set boundaries.
A routine to start is essential, but a routine to stop is just as important. It's easy for your work to spill into everything - before you know it you are working from the couch all the time and free time doesn't exist.
Over the last 10 years, the majority of my nutrition and strength coaching has been online.
Since the COVID19 pandemic, I've talked to many friends and colleagues that are desperately trying to transition their businesses online.
There's been tons of trial and error, so I'm hoping these three tips ease anyone trying to make the transition to online coaching:
1. Ask good questions and ask them in advance:
You can't ask a client to update you and be surprised when they contact you back with a wall of text.
If you don't want them to over describe what is going on, ask better questions.
If you want to make sure you have the answers before you sit down to create a plan, design systems to capture this in advance.
There is nothing worse than coming up with a plan, sending it off and then realizing it needs to be entirely re-worked because of what the client has going on.
2. Teach them perspective
It's only human to question when you start something new - but if you can shift your...